The Executive’s Perception of Understanding the Cloud
Northstar conducted a study on behalf of Veritas for Microsoft among 476 C-Suite executives of small to medium size and enterprise businesses across Canada.
World Cup 2014 – Marketing Revenue Dissected
The Northstar team has created this infographic detailing the biggest brands, the top players and the most lucrative endorsements of Fifa World Cup 2014.
Infographic | Google has a staggering 85% global search market share
Today (Friday 27th September 2013) is Googleâ€™s 15th anniversary. This infographic is by Northstar’s Aleksandra SzymaÅ„ska and explores Googleâ€™s milestones and possible future innovations.
Robinsons: Serving Up a Sponsorship Ace at Wimbledon
Want to know how to serve up a sponsorship ace at Wimbledon? Ask British juice brand Robinsons.
A Market Research Revolution?
Mis-infographic: Infographics and Data Visualisation
Tired of seeing infographics that misinform, misrepresent data and just waste your time? Find out the 5 golden rules infographics should follow.
Market Research on Trial: Do you plead science or art?
Historically, disciplines have been placed into the categories of art or science. Market research is traditionally a scientific discipline. However, is market research now turning from a science into an art?