The Executive’s Perception of Understanding the Cloud

The Executive’s Perception of Understanding the Cloud

10 November 2014

Northstar conducted a study on behalf of Veritas for Microsoft among 476 C-Suite executives of small to medium size and enterprise businesses across Canada.

World Cup 2014 – Marketing Revenue Dissected

World Cup 2014 – Marketing Revenue Dissected

14 July 2014

The Northstar team has created this infographic detailing the biggest brands, the top players and the most lucrative endorsements of Fifa World Cup 2014.

Infographic | Google has a staggering 85% global search market share

Infographic | Google has a staggering 85% global search market share

30 September 2013

Today (Friday 27th September 2013) is Google’s 15th anniversary. This infographic is by Northstar’s Aleksandra SzymaÅ„ska and explores Google’s milestones and possible future innovations.

Robinsons: Serving Up a Sponsorship Ace at Wimbledon

Robinsons: Serving Up a Sponsorship Ace at Wimbledon

12 July 2013

Want to know how to serve up a sponsorship ace at Wimbledon? Ask British juice brand Robinsons.

A Market Research Revolution?

11 April 2013
Mis-infographic: Infographics and Data Visualisation

Mis-infographic: Infographics and Data Visualisation

7 December 2012

Tired of seeing infographics that misinform, misrepresent data and just waste your time? Find out the 5 golden rules infographics should follow.

Market Research on Trial: Do you plead science or art?

Market Research on Trial: Do you plead science or art?

18 June 2012

Historically, disciplines have been placed into the categories of art or science. Market research is traditionally a scientific discipline. However, is market research now turning from a science into an art?