Safer, Greener, Faster, Cheaper: A Daft Punk Perspective on the Future of Mobility
There are few consumer categories that touch as many consumers as mobility. Jack Miles discusses with The Huffington Post.
No to ‘Tuhao’: Why the new Chinese middle-class is rejecting ostentatious brands
Rhiannon Price, head of qualitative research at Northstar Research Partners, investigates the changing tastes of Chinese consumers
R-Net Viewpoints: Avoiding and Overcoming the Challenges of International Research
Northstar’s Samantha Bond speaks to the MRS Blog “R-Net” about overcoming the Project Management challenges of International Market Research.
Beneath the Surface: Speaker Introductions
Before Northstar hold the Beneath the Surface event, we thought you might like to get some insight into the speakers…
Northstar Speak at ESOMAR Congress
Samantha Bond and Katie Aylward of Northstar London speak at the ESOMAR Congress 2014 about what motivates and inspires young researchers in todays world.
Beneath the Surface: Issues Making Modern China Roundtable
Northstar are delighted to announce the inaugural Beneath The Surface – Issues Making Modern China Roundtable event in London on 17th October 2014.
The joys of jargon: a necessary evil?
Lucy Hoang asks: is marketing jargon simply an impenetrable barrier for outsiders, or the inevitable consequence of working in such a specialised field?
The C – TBC – O: Leadership Roles Required in the Digital Era
Jack Miles talks to The Huffington Post about companies look to expand their formalised leadership in the Digital Era.
CTV News: Fading Brand Loyalty
Northstar Chief of Marketing and Strategy Officer Tricia Benn discusses a study with CTV News that says Canadians are cynical of brand loyalty.
Love Your Local Market Fortnight: Celebrating evolving consumption practices
Love Your Local Market Fortnight! Northstar explores the increasing appeal to consumers of goods that are marketed as â€˜home-madeâ€™, â€˜localâ€™ or â€˜independentâ€™