Safer, Greener, Faster, Cheaper: A Daft Punk Perspective on the Future of Mobility

Safer, Greener, Faster, Cheaper: A Daft Punk Perspective on the Future of Mobility

28 January 2015

There are few consumer categories that touch as many consumers as mobility. Jack Miles discusses with The Huffington Post.

No to ‘Tuhao’: Why the new Chinese middle-class is rejecting ostentatious brands

No to ‘Tuhao’: Why the new Chinese middle-class is rejecting ostentatious brands

16 January 2015

Rhiannon Price, head of qualitative research at Northstar Research Partners, investigates the changing tastes of Chinese consumers

R-Net Viewpoints: Avoiding and Overcoming the Challenges of International Research

R-Net Viewpoints: Avoiding and Overcoming the Challenges of International Research

5 January 2015

Northstar’s Samantha Bond speaks to the MRS Blog “R-Net” about overcoming the Project Management challenges of International Market Research.

Beneath the Surface: Speaker Introductions

Beneath the Surface: Speaker Introductions

7 October 2014

Before Northstar hold the Beneath the Surface event, we thought you might like to get some insight into the speakers…

Northstar Speak at ESOMAR Congress

Northstar Speak at ESOMAR Congress

2 October 2014

Samantha Bond and Katie Aylward of Northstar London speak at the ESOMAR Congress 2014 about what motivates and inspires young researchers in todays world.

Beneath the Surface: Issues Making Modern China Roundtable

Beneath the Surface: Issues Making Modern China Roundtable

26 September 2014

Northstar are delighted to announce the inaugural Beneath The Surface – Issues Making Modern China Roundtable event in London on 17th October 2014.

The joys of jargon: a necessary evil?

The joys of jargon: a necessary evil?

25 June 2014

Lucy Hoang asks: is marketing jargon simply an impenetrable barrier for outsiders, or the inevitable consequence of working in such a specialised field?

The C – TBC – O: Leadership Roles Required in the Digital Era

The C – TBC – O: Leadership Roles Required in the Digital Era

23 June 2014

Jack Miles talks to The Huffington Post about companies look to expand their formalised leadership in the Digital Era.

CTV News: Fading Brand Loyalty

CTV News: Fading Brand Loyalty

9 June 2014

Northstar Chief of Marketing and Strategy Officer Tricia Benn discusses a study with CTV News that says Canadians are cynical of brand loyalty.

Love Your Local Market Fortnight: Celebrating evolving consumption practices

Love Your Local Market Fortnight: Celebrating evolving consumption practices

2 June 2014

Love Your Local Market Fortnight! Northstar explores the increasing appeal to consumers of goods that are marketed as ‘home-made’, ‘local’ or ‘independent’