NORTHSTAR RESEARCH PARTNERS COMMISSIONED BY CEDAR TO CONDUCT ANTHROPOLOGY INSPIRED RESEARCH
Northstar Research Partners, a customer insight consultancy with offices in Jakarta, London, the US and Canada, has been appointed by CEDAR, to undertake an ethnographic study focussed on generating a better understanding of factors that inspire travel habits.
CEDAR is a creative and commercial content marketing agency. They advise a range of global travel brands. Through this study CEDAR plan to get a deeper understanding of triggers that shape holiday planning among a specific target customers.
Commenting on the Northstar appointment, Chris Rayment, Insight and Planning Director said ‘We are constantly exploring new approaches to get a better understanding of travel motivations. Northstar presented an anthropology led approach that matched our requirements. We think this focussed commissioning will help us unlock some key customer insights.’
Noah Roychowdhury, Principal at Northstar UK added ‘To deliver this study we will be supported by our ongoing relationship with the Department of Anthropology at the London School of Economics. We are delighted for the opportunity to make commercial ethnography a viable part of CEDAR’S insight mix ’.
For more information, please contact Noah Roychowdhury by email at firstname.lastname@example.org or by phone at 0207 259 1754